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Celebrating 20 years of Award Winning, Iconic, Video Display Products

Celebrating 20 years of Award Winning, Iconic,
Video Display Products

ATS-Pro is a division of Activate The Space, one of the foremost LED project companies of the past 20 years. We constantly search for new, cutting-edge products that can work for our customers' projects, and we are highly skilled in system design and mechanical engineering. With ATS-Pro, we now distribute and resell products in the USA, backed by our technical know-how and long history of designing some of the world's most powerful yet affordable LED displays and video headend systems for projects from Times Square to Asia.

In 2003, while an executive at Panasonic North America, Chris Pelzar was charged with developing vertical markets for the Panasonic Systems Solutions Company. The Systems Group focused on system solutions for several business markets that capitalized on the great products Panasonic manufactured. It specialized in systems integration, education, large-scale LED displays, sports coaching, computerized video, and digital signage. After much success—including sports coaching systems sold to Petco Park, the San Francisco Giants, the New York Yankees, the Milwaukee Brewers, and the Chicago Cubs, as well as a landmark deal with Princess Cruises to install large LED boards over the pool areas of its newest ships for the “Movies Under the Stars” program—the focus turned to the emerging digital signage market for retail and stadium venues, utilizing Panasonic-developed software called NM Stage and Panasonic plasma displays.

Founders History in Pro Audio and Music

Prior to joining Panasonic, Chris Pelzar and Brad Eisenhaure had worked together at various companies for some 18 years in the professional audio industry, serving music recording, post-production, and film facilities throughout North America. Chris Pelzar held positions including executive vice president at Siemens AMS Neve, vice president of Broadcast, president of Euphonix, and CEO of Fairlight USA. Brad Eisenhaure worked at Avid Technology and Solid State Logic and launched Fairlight’s East Coast office, setting new standards in customer service and support and driving tremendous growth for the company. While at Neve, Chris worked with the world’s largest music recording studios and post-production facilities for television and film. Successful projects under his management, including The Hit Factory, Conway, Warner Brothers, Lucasfilm, Henninger, Sound One, ESPN, NBC, CBS, Right Track Recording, and The Nashville Network, taught Chris that technology is a tool—and that tools need to work to bring a creative vision to life. Technology must be an enabler, not an obstacle.

This fundamental understanding of the high-technology business led to some of the world’s most successful integrations. The companies employed talented technical staff and consistently focused on helping the world’s best operators in every media field where their products were deployed. “In many ways, over the years, I have always been involved in emerging technologies,” said Chris Pelzar, CEO of Activate The Space and ATS-Pro. “When I first started in the music, broadcast, and post-production business, analog technologies were used exclusively. Over several years, the industry transitioned first to digital recording through computers and then to digital processing and editing using audio consoles from Neve, SSL, and eventually Euphonix,” Chris added. Digital technology led to networking technology, and within a few short years, the transitions in those industries were complete. With the ability to digitize and move large amounts of data over a LAN and, eventually, the internet, the foundation for most digital signage systems was laid, enabling the use of a wider range of media. Activate The Space sees a similar transition in the digital signage business from the static graphics used for decades in most retail stores, casinos, and commercial advertising spaces.

Today and the Future

For Activate The Space, designing and providing enabling technologies for the digital signage business—whether for a large-scale outdoor LED display or a flagship retail store—draws many parallels with Chris Pelzar and Brad Eisenhaure’s history in the professional audio, post-production, and music industries. Working with artists such as Gloria Estefan, Eddie Van Halen, Puff Daddy, and James Taylor has been replaced by working with today’s leading brands. The brands are the rock stars, while producers, directors, and engineers have been replaced by the architects, advertising agencies, construction managers, and brand managers we work with daily. To us, an artist’s finished album or film has evolved into the creation of a flagship store and brand experience for our clients. Activate The Space is a technology company, but at heart, we are a creative company focused on achieving exceptional results throughout the entire process with our highly valued clients. We are a collaborative company that works with other creatives to activate their visions, just as the ATS founders have done for decades.

Activate The Space has been around for 20 years, and we still feel as though we are just getting started. After completing several projects with retailTV, Chris Pelzar left Panasonic in 2005 and formed a consulting and project firm specializing in digital signage design and deployment. Following this success, Chris was hired as a consultant to the Miami Dolphins to negotiate the purchase of approximately 5,000 flat-panel displays for the newly renovated Dolphins Stadium. Working with companies including Panasonic, Sharp, HP, and Dell enabled Chris to further strengthen his relationships with many leading manufacturers in the flat-panel display business. Chris also consulted on several projects for Kaizen Multi Media, including its Oil Lube network, the Car Care Channel, and managed the installation of its test program in 40 oil-change centers across the United States. With additional work from Digital Content Services, RMS Networks, and Mercedes-Benz USA, the time had come to expand the company and add staff to support its continued growth.

In late 2006, Chris brought in Brad Eisenhaure as the company’s vice president of creative and opened expanded facilities in Connecticut. By the end of summer 2007, clients including Mercedes-Benz USA, Panasonic, RW Work, The Museum of Television and Radio, The Metropolitan Opera, Macy’s, Victoria’s Secret, Verizon Wireless, and Gymboree had created tremendous opportunities in a very short time, driven by Chris Pelzar’s custom hardware designs and Brad Eisenhaure’s content creation. Activate The Space is one of the finest companies in the industry. Our team members have strong individual histories, and the future is exciting. Simply put, the Activate The Space management team has decades of experience and relationships across every technical and creative sector required to produce best-in-class products, projects, and programming. Activate The Space has a single goal: to exceed our customers’ expectations. We have the relationships, pedigree, history, expertise, and talent to get the job done, and we hope to have that opportunity. No matter the size of the project—or whether customers simply want to purchase our unique products and handle their own design and integration—Activate The Space is ready to deliver and work with you to make your project or purchase exceptional in every way.

ATS Pro - East HQ
340 W Newberry Rd. Unit A
Bloomfield CT 06002

ATS-Pro - South
8340 South Park Circle, Unit 110
Orlando FL 32819

ATS-Pro - Mid West
7101 York Ave. South, Suite 230
Edina, MN 55435

Sales
Tel. 800.755.3235 ext 1
Email: Sales@ats-pro.com

Support
Tel. 800.755.3235 ext 2
Email: Support@ats-pro.com

Repairs
Tel. 800.755.3235 ext 2
Email: Repairs@ats-pro.com

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